Replace “made in” with “made by”

Fast fashion worker


I don't mean this in the literal sense of the term; I realise doing so would be mostly impossible. Although @fromthesourceuk does exactly that! 👏


The idea behind this post was to highlight the fact that our clothes-makers have personalities as much as we do. I don't know about you, but I love being recognised for the work I do and so do thousands of others. Justifiably so.


As much as I love fashion, let's face it, the fashion industry is embedded with many flaws.


We're encouraged to applaud designers for their collections. We give them standing ovations in fancy venues filled with champagne and insecure people.


And yet, we ignore the ones who painstakingly make our clothes, stitch by stitch.


I'm not saying we shouldn't give designers credit. Not giving Alexander McQueen appreciation for his art sounds like utter madness.


But artisanship is also an art. And it's disappearing at an alarming pace.


And yet there was a time, not so long ago, when we used to walk down the street to our neighbour seamstress and get a dress made.


In the last 60 years, a lot has changed; making artisanship a difficult art to pursue.


Our lifestyles are hectic, and our focus is on increasing our purchasing power.


We want more because that's what's going to make us happy.


And yet, the feeling I get after writing a blog post or editing a video or a photograph is a feeling I can’t buy from a shop.


I feel joy when I buy an outfit, but that feeling of moulding nothing into something, using your own hands and creativity, it's... divine. There's no other word for it.


It's something we should all practice experiencing.


I don't know if it’s possible for all of us to go back to the times where we knew exactly who made our shoes from sole to laces, but we can certainly encourage it.


And even if artisanship is no longer an absolute possibility, we should demand that the people who make our clothes are safe and are able to feed themselves and their families.


Nevertheless, if working is so integral to us being able to live, then surely it should be a process we can derive pleasure and satisfaction from?




Fast fashion worker

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