Portfolio 2019

Social Media Management

Content Creation and Curation

Create compelling posts based on industry, trends and target audiences
Cutrate content for a harmonious and seamless looking grid
Create visually pleasing and aesthetic filters using Lightroom and Photoshop
Plan and schedule content using software like Planoly, Hootsuite or Quick Sprout
Use the power of story telling to engage and create a loyal fan/customer base
Create fun, animated IG stories using Premiere Pro
Create collages and infographics using Canvas and Adobe Spark

Community Management

Reply to queries in a friendly and timely manner
Engage with posts within the same industry to increase visibility and exposure
Social media listening: keep on top of all activities around brand and within the industry using software like Agora Pulse
Participate in Twitter live conversations and threads
Create live videos and "behind the scenes" videos
Engage with influencers and industry leaders and actively search for collaborations and partnerships

Paid Social Media

Install Pixels to track conversions
Create and manage ad campaigns for different conversion goals; be it brand awareness, engagement or sales conversion
Use enticing incentives (sales promotion, giveaways, referral campaigns) to make the most of paid ads

Reporting and Analysis

Analyse and report on performance of campaigns for both organic and paid campaigns
Measure performance using effective KPIS such as engagement rate, click-through rate and conversion rate
Finetune strategies using data collected from previous campaigns

BA in English with Creative Writng (2:1) Upper Division at Brunel University of London
Strong SEO knowlege including keyword research and implementation, metadata, internal and external linking
Experience writing for different audiences and using different brand identities/tone
Use of CMS such as WordPress & Sitecore

Experience writing:

Product pages
Blog posts
About us pages
Social media content

Some of my latest writing:

11 Reasons you Need Plants in Your Home ASAP

The Beginner’s Guide to Zero Waste

Real Leather v.s Vegan Leather: Which is Worse?

Design

Up your Skincare - Leluna

Working for this skincare brand was a great way of learning how to make eye-catching banners.

Email Marketing

The Birthday Hub - Foresters Financial

The Birthday Hub was a project designed to show a level of personalised care to the children who have ISAs with us. It consisted of an email campaign targeting different age groups to different sections of the birthday hub ( a page with party guides, invitation and thank you cards etc.)

The opening rate on average was 24% and the average click-through rate was 3 % which is above industry standards.

Birthday Brochure: 5 to 11 years old - Flipbook:

You can flip through the pages by using the arrows on the sides.

Invitation and Thank You Cards:

Welcome to Drifted Anew!

My name’s Leena, and I’ve been fighting against fast fashion for the last 4 years. I hope you you find this blog helpful. Please join me in fight! Together we can make sustainable fashion the norm.

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